生鲜电商策划方案目录论文总页数：13页1引言..............................................................................................................................................11.1市场背景...........................................................................................................................11.2研究现状...........................................................................................................................12.市场环境分析...............................................................................................................................22.1政策环境.............................................................................................................................22.2经济环境.............................................................................................................................22.3社会环境.............................................................................................................................32.4技术环境.............................................................................................................................32.5目标市场.............................................................................................................................33.运营方案......................................................................................................................................33.1公司理念.............................................................................................................................33.2公司发展目标.....................................................................................................................43.3发展战略.............................................................................................................................43.3.1市场定位..................................................................................................................43.3.2产品战略..................................................................................................................43.3.3产地定位..................................................................................................................43.3.4平台搭建与营销宣传..............................................................................................53.3.5物流、运输方案......................................................................................................53.3.6全程精确、可控化管理（企业erp）....................................................................63.3.7客户关系维护..........................................................................................................63.4业务与盈利模式.................................................................................................................74竞争分析........................................................................................................................................74.1现有公司间的竞争.............................................................................................................75.经济、技术可行性分析...............................................................................................................85.1经济可行性分析..........................................................................................