悟空电商工作室E-commercebusiness简称ECB工作室创业计划书企业名称悟空电商工作室创业者姓名张俊峰日期20XX年11月8日通信地址河南省新郑市龙湖镇双湖大道2号邮政编码450000电话XXXXXXXXXXXX传真电子邮件XXXXXXXXXXXX目录一、项目环境分析...........................................................................................................................11.1电子商务的概念和现状.....................................................................................................11.2大学生电商创业优劣势.....................................................................................................11.3那么对于大学生来说，网店创业有什么优势和劣势呢？.............................................2二、创业项目介绍...........................................................................................................................21.1产品与服务.........................................................................................................................21.2盈利方式.............................................................................................................................31.3工作室战略目标.................................................................................................................3三、市场评估..................................................................................................................................43.1目标市场.............................................................................................................................43.2市场潜力.............................................................................................................................43.3竞争分析.............................................................................................................................5四、市场营销计划...........................................................................................................................54.1营销目标.............................................................................................................................54.2产品策略.............................................................................................................................54.3渠道策略.............................................................................................................................64.4价格策略.............................................................................................................................6五、运营计划..................................................................................................................................75.1工作室设计.........................................................................................................................75.2设备设施需求.....................................................................................................................75.3运营流程与方法.................................................................................................................7六、团队成员及其职责...................................................................................................................86.1团队成员.............................................................................................................................86.2团队成员的职责........................
