<<服装公司><商业计划书><欧尚服装公司>目录一、计划摘要.........................................................................................................3二、公司介绍.........................................................................................................41.公司简介........................................................................................................................42.公司定位及市场定位...................................................................................................43.公司理念........................................................................................................................44.经营宗旨及目标............................................................................................................5三.市场预测............................................................................................................51.市场发展趋势...............................................................................................................52.市场容量......................................................................................................................63.市场预测........................................................................................................................6四.战略规划............................................................................................................71.公司发展战略................................................................................................................72.目标营销战略...............................................................................................................73.公司发展规划................................................................................................................9五.产品介绍..........................................................................................................101.产品简介......................................................................................................................102．目标顾客定位...........................................................................................................103．品牌定位...................................................................................................................114.产品服务......................................................................................................................11六.组织机构..........................................................................................................121.公司基本组织架构.....................................................................................................122.股权持有说明.............................................................................................................123.公司管理组织架构......................................................................................................134.公司各岗位或部门的基本职能...................................................................................13七.营销计划..........................................................................................................151.营销策略......................................................................................................................152.经营模式.........................................
