商业计划书项目名称:“智能图书馆”商业计划书参赛小队:雄鹰队小队成员:李文通王玉彬孔李洁指导老师:朱振方王培培目录概要--------------------------------------------------------------41.执行摘要-------------------------------------------------------41.1公司简介--------------------------------------------------------------------41.2产品服务--------------------------------------------------------------------41.3主要经营范围--------------------------------------------------------------51.4商业模式--------------------------------------------------------------------51.5投资收益评价--------------------------------------------------------------52.市场分析-------------------------------------------------------62.1市场定位--------------------------------------------------------------------62.2目标客户--------------------------------------------------------------------62.3市场容量--------------------------------------------------------------------72.3.1市场调查分析---------------------------------------------------------72.3.2市场占有率------------------------------------------------------------72.4SWOT分析--------------------------------------------------------------------82.5市场竞争者分析-------------------------------------------------------------92.6发展趋势及潜力-------------------------------------------------------------93．营销策略----------------------------------------------------103.1产品介绍------------------------------------------------------------------113.1.1智能图书馆总述---------------------------------------------------113.1.2智能化图书馆的特点---------------------------------------------113.1.3射频识别技术的好处---------------------------------------------113.1.4智能图书馆系统组成---------------------------------------------113.1.5硬件设备------------------------------------------------------------123.1.5.1自助借阅台------------------------------------------------123.1.5.2查询终端------------------------------------------------------133.1.5.3盘存推车------------------------------------------------------143.1.5.4盘点手持机---------------------------------------------------143.1.5.5防盗系统------------------------------------------------------153.1.5.6图书检录设备------------------------------------------------153.1.5.7图书标签------------------------------------------------------153.1.5.8移动图书馆的的建立---------------------------------------153.2产品服务------------------------------------------------------------------163.3产品定价------------------------------------------------------------------163.4推广策略------------------------------------------------------------------163.5营销策略------------------------------------------------------------------174.人员组织结构-------------------------------------------------175.财务分析报告-------------------------------------------------185.1投资现金流量表-----------------------------------------------------------186.利润预测--------------------------------------------------------196.1收益表------------------------------------------------------------------------196.2比例及趋势分析------------------------------------------------------------207.风险分析与策略-----------------------------------------------207.1风险分析---------------------------------------------------------------------207.1.1技术风险-------------------------...