中国商业计划书案例网XXX酒店装修商业计划书龙武国际香港股份有限公司编制时间：XXXX年12月中国商业计划书案例网酒店装修商业计划书目录目录..........................................................................................................I第一章项目总论.......................................................................................11.1项目名称........................................................................................11.2项目必要性....................................................................................11.3公司简介........................................................................................21.4项目建筑规模及现状....................................................................31.5产品与服务....................................................................................31.6盈利及增长模式............................................................................31.7交通环境........................................................................................41.8融资规划........................................................................................41.9主要经济技术指标........................................................................4第二章产品与服务...................................................................................62.1酒店客房住宿................................................................................62.2酒店餐饮........................................................................................62.3会议服务........................................................................................82.4商场购物........................................................................................82.5桑拿与夜总会................................................................................8第三章行业与市场分析...........................................................................93.1宏观环境分析................................................................................93.1.1经济环境分析.......................................................................93.1.2政策法规环境分析.............................................................113.1.3社会环境分析.....................................................................153.2市场分析......................................................................................163.2.1中国酒店行业市场分析.....................................................163.2.2四川酒店行业市场分析.....................................................203.3消费者行为分析..........................................................................223.3.1华翰酒店主要消费者类型.................................................223.3.2商务客人的群体特征.........................................................233.3.3影响酒店商务客人的消费行为的因素分析.....................253.3.4商务客人的消费行为理论分析.........................................273.3.5酒店的应对策略.................................................................29第四章盈利及增长模式.........................................................................304.1经营增长盈利模式......................................................................304.2物业增值盈利模式......................................................................314.3资本营运盈利模式............................................
