旅游幼代服务中心创业计划书*目录*1.计划摘要...............................................................................................................................................11.1中心背景描述...............................................................................................................................11.2中心优势及特点简介...................................................................................................................11.3投资与财务...................................................................................................................................22.中心概述...............................................................................................................................................33.服务项目简介.......................................................................................................................................34.经营管理和所有权分配....................................................................................................................44.1经理人员介绍.............................................................................................................................44.2创业所有权分配.........................................................................................................................54.3部门职责....................................................................................................................................54.4中心总部选建.............................................................................................................................75.市场与竞争分析...................................................................................................................................85.1竞争策略.......................................................................................................................................85.2营销策略.......................................................................................................................................85.2.1长期策略...............................................................................................................................95.2.2短期策略...............................................................................................................................95.3职工聘用.......................................................................................................................................95.4服务中心战略.......................................................................................................................106.服务策略.............................................................................................................................................116.1广告策略.....................................................................................................................................116.2公关...........................................................................................................................................116.3回馈策略.....................................................................................................................................127.财务分析（财务运作、资金需求、获利分析）........................................................................