旅行社非常5+1成员组：刘少帅夏雯贺军丁雪健刘瑞黄天雨目录第一章执行概要·······················································11.1企业概况·······················································11.2目标市场·······················································11.3投资和财务·····················································11.4组织和人力资源·················································1第二章企业描述·······················································22.1企业名称·······················································22.2公司概况·······················································22.3目标市场·······················································22.4企业选址·······················································22.5企业宗旨·······················································22.6资本构成·······················································32.7核心竞争力·····················································3第三章产业分析························································43.1SWOT分析报告·················································43.2大学生旅游市场特征·············································5第四章市场分析························································6第五章营销计划························································75.1计划摘要·······················································75.2市场调查及分析·················································75.3营销策略·······················································7第六章管理团队与公司结构··············································96.1团队组织管理···················································96.2人力资源管理···················································12第七章运营计划························································137.1运营主目标定位·················································137.2运营目标的有形定位·············································137.3运营市场定...