目录一、执行摘要..............................................................................................................11.1简介.................................................................................................................11.2企业描述.........................................................................................................11.3产业及市场分析.............................................................................................11.4市场计划.........................................................................................................21.5管理团队.........................................................................................................21.6运营和开发计划.............................................................................................21.7融资计划.........................................................................................................2二、餐厅愿景、使命与核心价值观..........................................................................3三、产品形成背景及简介..........................................................................................33.1产品形成背景.................................................................................................33.2产品简介.........................................................................................................43.3餐厅装潢.........................................................................................................6四、市场和顾客分析..................................................................................................74.1市场分析.........................................................................................................74.2顾客分析：.....................................................................................................8五、SWOT及波特五力模型分析................................................................................85.1SWOT分析......................................................................................................85.2波特五力模型分析:.....................................................................................10六、营销策略............................................................................................................116.1产品策略.......................................................................................................116.2价格策略.......................................................................................................116.3渠道策略.......................................................................................................126.4促销策略.......................................................................................................12七、生产及选址........................................................................................................13八、管理团队描述....................................................................................................148.1团队简介.......................................................................................................148.2优势...............................................................................................................148.3不足......................................................................................
