商业策划书大学生自助厨房呼伦贝尔学院经济管理学院创业者姓名：邵长红焦贺韩丹丹指导教师：马艳艳目录1.执行总绪..............................................................................................................................11.1项目背景...........................................................................................................................12.产品及服务介绍..................................................................................................................12.1项目内容...........................................................................................................................12.2设备设施...........................................................................................................................23.公司战略..............................................................................................................................23.1创业思路...........................................................................................................................23.2租赁实施细则...................................................................................................................24.团队文化..............................................................................................................................44.1团队成员...........................................................................................................................44.2品牌...................................................................................................................................45.市场分析..............................................................................................................................55.1分析手段...........................................................................................................................55.2SWOT分析......................................................................................................................56.营销计划..............................................................................................................................76.1宣传方式...........................................................................................................................76.2营销策划...........................................................................................................................77.经营管理..............................................................................................................................87.1产品策略...........................................................................................................................87.2渠道策略...........................................................................................................................87.3促销策略...........................................................................................................................98.市场分析..............................................................................................................................98.1市场前景...........................................................................................................................98.2战略目标....................................................................................................................
