良品铺子经营方案策划书“楼兰蜜语”杯电子商务应用技能大赛良品铺子经营方案策划书20XX年11月5日良品铺子经营方案策划书目录一、团队建设管理..........................................................................................................................3二、1.1团队建设............................................................................................................................31.2团队组织结构.....................................................................................................................31.3管理目标.............................................................................................................................41.4管理方法.............................................................................................................................4二、市场分析及产品定位...............................................................................................................52.1市场分析.............................................................................................................................52.2目标市场确定.....................................................................................................................52.3产品SWOTF分析..............................................................................................................62.4产品定位.............................................................................................................................6三、店铺策划与实施.......................................................................................................................83.1店铺管理.............................................................................................................................82.2店铺装修...........................................................................................................................103.3店铺运营...........................................................................................................................17四、营销推广策略及实施.............................................................................................................204.1营销策略...........................................................................................................................204.3店铺初期策划方案...........................................................................................................274.4节假日促销活动...............................................................................................................28五、经营业绩分析.........................................................................................................................295.1网店业绩...........................................................................................................................295.2推广成果展示...................................................................................................................29六、总结与下一步方案.................................................................................................................326.1总结...................................................................................................................................326.2未来网店活动策划.......................................................................................
