班级：组别：组员：目录第一部分概要..............................................................................................................3第二部分餐厅概况......................................................................................................3素食餐厅第三部分创业背景......................................................................................................4第四部分市场分析......................................................................................................4一、现状分析.........................................................................................................................41、市场机会.....................................................................................................................................42、市场缺陷.....................................................................................................................................5二、前景分析.........................................................................................................................51、目标市场特点：.........................................................................................................................5三、竞争分析.........................................................................................................................61、完全竞争对手.............................................................................................................................62、不完全竞争对手.........................................................................................................................6四、SWOT分析....................................................................................................................6第五部分餐厅模式......................................................................................................7第六部分组织结构......................................................................................................8一、岗位职能.........................................................................................................................8二、人员配备.........................................................................................................................9三、规章制度.......................................................................................................................10第七部分宣传与经营策略.......................................................................................11一、宣传实施方案...............................................................................................................11二.网络管理..........................................................................................................................111、网页策略...................................................................................................................................112、网络服务...................................................................................................................................11三、经营策略.......................................................................................................................121、定价策略...................................................................................................................................122...