www.rztong.com.cn心晴创业计划书目录1.创业执行概要--------------------------------------------------------------------------------41.1.背景介绍--------------------------------------------------------------------------41.2.本计划目的-----------------------------------------------------------------------41.3.可能成功因素--------------------------------------------------------------------52.公司战略--------------------------------------------------------------------------------------52.1.公司背景--------------------------------------------------------------------------52.2.公司的理念-----------------------------------------------------------------------52.3.公司的经营模式-----------------------------------------------------------------52.4.公司战略--------------------------------------------------------------------------63.市场分析-------------------------------------------------------------------------------------73.1.市场主要竞争者-----------------------------------------------------------------73.2.客户期望--------------------------------------------------------------------------83.3.市场预测--------------------------------------------------------------------------93.4.竞争优势-------------------------------------------------------------------------103.5.竞争劣势-------------------------------------------------------------------------134.服务介绍------------------------------------------------------------------------------------134.1.不经营早餐----------------------------------------------------------------------134.2.核心产品简介-------------------------------------------------------------------144.3.网上定制和网上订座----------------------------------------------------------144.4.支付和解决方案----------------------------------------------------------------145.营销策略------------------------------------------------------------------------------------155.1.产品组合和定价----------------------------------------------------------------155.2.差异-------------------------------------------------------------------------------155.3.销售渠道-------------------------------------------------------------------------155.4.促销-------------------------------------------------------------------------------165.5.没有淡季的市场，只有淡季的思想----------------------------------------165.6.未来市场发展目标-------------------------------------------------------------166.经营管理------------------------------------------------------------------------------------172www.rztong.com.cn6.1.选址和环境----------------------------------------------------------------------176.2.公共关系-------------------------------------------------------------------------176.3.货源－电子化采购-------------------------------------------------------------176.4.主要价值链管理----------------------------------------------------------------187.创业团队------------------------------------------------------------------------------------197.1.组织架构图----------------------------------------------------------------------197.2.核心管理层简历和职责-------------------------------------------------------197.3.员工-------------------------------------------------------------------------------207.4.所有权----------------------------------------------------------------------------217.5.虚拟团队管理和B2E---------------------...