小火车主题餐厅毕业综合实践调研报告课题名称：小火车主题餐厅系部：经贸管理系班级：电商10D1班姓名：吴焱鲁静徐苗诸昊杰学号：19092135指导教师：周芳小火车主题餐厅XXXXX年11月8日摘要当今，在汇集众多餐饮经营业态的中国餐饮业，采用“主题餐厅”经营方式的餐馆渐渐多起来了。现在，在上海已经有一家小火车主题餐厅了，而苏州地区还未出现，所以，我们想在苏州开设第一家小火车主题餐厅，这样才可以更早的走进每个顾客的心理，先不管菜品如何，首先他的装修风格以及突出的主题就可以吸引顾客，相信每位顾客都是有好奇心的，在好奇心的驱使下他们会先尝试，这也是一种机会；其次就是质量，如果我们的菜品卫生、新鲜、健康，我相信顾客还会再来光顾，最后是价格定位，根据每个人的消费观制定中、高、低档的食品，可以让每位顾客都享受到我们小火车餐厅美味；还有就是服务的质量了，要让给每位顾客来到本餐厅都想回到了家一样温馨。小火车主题餐厅还会给人一种错觉，就是“我们在路上”，因为火车一直在行驶中为顾客送上美味佳肴，所以他们会有一种感觉就是他们也在行驶过程中，在行驶过程中可以品尝到美味也不失为一件美事。据此，我们锁定在苏州吴中区SM广场，成立一家名叫“小火车主题餐厅”。【关键字】小火车主题餐厅餐饮营销策划AbstractNowadays,inbringingtogetheranumberofcateringindustrycateringindustryinChina,the"restaurant"modeofoperationoftherestaurantbecamemoreandmore.Now,inShanghaihasasmalltrainthemerestaurant,Suzhouareahasnotappeared,therefore,wewanttosetupinSuzhou,thefirstasmalltrainthemerestaurant,onlyinthiswaycanearlierintoeverycustomer'spsychology,regardlessofhowthefirstdish,hisstyleofdecorationandhighlightthesubjectcanattractcustomers,tobelievethateachcustomeriscurious,curiositytheywillfirsttry,thisisalsoachance;thesecondisquality,ifourfoodhealth,fresh,healthy,andIbelievethatcustomerswillreturn,finallyisthepricepositioning,accordingtoeachperson'sconsumptionconceptdevelopment,high,low-gradefood,canleteachcustomertoenjoyourlittletrainrestaurantdelicious;thereisthequalityoftheservice,togiveeachcustomertocometothisrestaurantwanttocomehomewarm.Smalltrainthemerestaurantswillgiveapersonakindofillusion,is"onourway",becausethetrainwasrunningtodeliverdelicacy,sotheywillhaveafeelingthattheyarealsointherunningprocess,intheprocessofmovingcantastedeliciousisabeautifulthing.Accordingly,wearelockedinSuzhouWuzhongDistrictSMsquare,wasfoundedacompanycalled"littletrainthemerestaurant".【Keywords】SmalltrainthemerestaurantCateringMarketingplanning目录第一章项目摘要...........................................................................................................................................5一、项目选择原因及计划.............................................................................................................................5小火车主题餐厅（一）项目选择原因.............................................................................................................................5（二）项目计划.....................................................................................................................................5二、市场分析.................................................................................................................................................6（一）经营理念.....................................................................................................................................6（二）市场定位................................................................................................................