目录第一章创业计划概要..............................................11.1公司名称及创业团队简介...................................11.1.1公司名称...........................................11.1.2创业团队...........................................11.1.3成员介绍...........................................11.2主要产品与业务...........................................21.3企业主要发展战略.........................................21.4市场机遇和竞争环境.......................................21.5投资与财务...............................................2第二章创业企业简介..............................................32.1企业概况.................................................32.1.1成立时间公司.......................................32.1.2企业法律形式与创立者...............................32.1.3企业资本结构.......................................32.2企业业务范围.............................................32.3企业发展宗旨与战略.......................................42.4企业未来三年发展规划及更长远的设想.......................4第三章产品和服务...............................................63.1产品背景.................................................63.2产品具体内容和服务.......................................63.2.1产品类别...........................................63.2.2服务类别...........................................73.2.3服务宠物类别.......................................73.3目标顾客.................................................73.4产品与市场上的优势.......................................8第四章市场分析..................................................94.1宏观环境分析（PEST）.....................................94.1.1政治与法律因素.....................................94.1.2人口与经济环境....................................104.1.3科学与技术........................................114.1.4自然与环境........................................114.2行业环境与竞争分析.....................................114.3企业内部环境分析........................................124.4市场分析结论（SWOT分析）...............................13第五章营销计划................................................145.1营销目标................................................145.2营销分析................................................145.3产品策略................................................145.4价格策略................................................155.5广告与促销策略..........................................155.5.1广告促销..........................................155.5.2实体店促销........................................165.5.3公共关系..........................................165.5.4建立公司网页......................................165.6成本预测................................................17第六章运营计划.................................................186.1营业地的选址和布局规划..................................186.1.1选址决策..........................................186.1.2店面布置..........................................186.2服务的流程和实施的方法、技术............................196.2.1服务流程..........................................196.2.2实施方法..........................................196.2.3服务技术..........................................196.3资源和原材料的供应......................................196.4需购置设备..............................................196.5商品质量管理...........................