长安大学“互联网+”大学生创新创业大赛项目计划书项目名称：健身plus项目类型：APP团队成员：申长春、申通、张文博、王强指导教师：靳引利申报日期：2016年5月目录一、项目概述..........................................................................................................................1二、项目背景..........................................................................................................................22.1产业背景分析...............................................................................................................22.2政策背景分析...............................................................................................................22.3技术实现分析...............................................................................................................3三、产品与研发......................................................................................................................33.1产品介绍........................................................................................................................33.1.1产品的用途、功能..................................................................................................33.1.2行业领域.................................................................................................................53.2产品/服务特色优势.......................................................................................................53.2.1新颖性.....................................................................................................................53.2.2竞争优势.................................................................................................................5四、市场营销..........................................................................................................................64.1市场分析........................................................................................................................64.2市场定位........................................................................................................................64.3SWOT分析.....................................................................................................................64.3.1优势（Strengths）..................................................................................................64.3.2劣势（Weakness）.................................................................................................64.3.3机会（Opportunity）..............................................................................................64.4.风险分析.......................................................................................................................64.4.1资金风险及规避方案..............................................................................................64.4.2技术风险及规避方案..............................................................................................74.4.3市场风险及规避方案..............................................................................................74.5营销策略........................................................................................................................74.6盈利方式.........................................................................................................................