魔方健身俱乐部商业计划书Rubik'scubefitnessclubbusinessplanRubik'scubefitnesscenterbusinessplan项目名称：魔方健身中心项目负责：张文渝联系方式：18909331331编制日期：2017年6月目录第一章公司的创业背景及简介................................................................................11.1公司创业背景...............................................................................................11.1.1全民健身理念的推广........................................................................11.1.2我国健身行业的发展前景................................................................11.1.3杭州健身行业的情况........................................................................21.2公司简介.......................................................................................................3第二章市场分析........................................................................................................32.1竞争力量..........................................................................................................32.2SWOT分析...................................................................................................32.2.1优势....................................................................................................32.2.2劣势....................................................................................................42.2.3机遇....................................................................................................52.2.4挑战....................................................................................................5第三章市场及定位....................................................................................................63.1市场分析.......................................................................................................63.1.1目标市场............................................................................................63.1.2市场定位............................................................................................63.2市场细分.......................................................................................................93.2.1健身馆对象........................................................................................9第四章财务..............................................................................................................104.1投资分析.....................................................................................................10IIRubik'scubefitnesscenterbusinessplan4.1.1支出分析..........................................................................................104.1.2收入分析..........................................................................................114.2风险投资的资金回报率.............................................................................114.3利益分配.....................................................................................................124.4风险投资的退出.........................................................................................12第五章发展战略......................................................................................................125.1战略目标.....................................................................................................125.2发展规划......................................
