品牌体育用品商业计划书2010-5-23目录前言..............................................................................................................................................-3-第一部分摘要............................................................................................................................-4-一、项目描述......................................................................................................................-4-二、市场目标......................................................................................................................-4-三、项目优势和特点..........................................................................................................-5-第二部分综述............................................................................................................................-5-第一章项目计划介绍........................................................................................................-5-1.1项目简介................................................................................................................-5-1.2服务内容与服务模式............................................................................................-6-1.3技术介绍................................................................................................................-6-1.4服务优势................................................................................................................-7-1.5销售策略...............................................................................................................-7-1.6市场渗透...............................................................................................................-8-第二章市场分析与预测....................................................................................................-8-2.1需求分析................................................................................................................-8-2.2市场调查结果........................................................................................................-8-2.3市场前景分析........................................................................................................-9-2.4竞争分析..............................................................................................................-10-第三章营销策略..............................................................................................................-11-3.1营销策略..............................................................................................................-11-3.2项目产品服务价格..............................................................................................-12-3.3营销计划..............................................................................................................-13-3.4客户关系管理......................................................................................................-13-第四章组织战略与管理..................................................................................................-14-4.1组织文化..............................................................................................................-14-4.2组织结构..............................................................................................................-14-...