目录1.0执行摘要..................................................................................................41.1公司概况..............................................................................................41.2注册资金..............................................................................................51.3商业模式（盈利模式）...........................................................................52.0市场分析..................................................................................................62.1市场定位与目标客户...............................................................................62.2市场预测（市场占有率）........................................................................62.3竞争分析..............................................................................................62.4项目SWOT分析...................................................................................63.0营销策略................................................................................................73.1产品特征..............................................................................................73.2产品定价..............................................................................................73.2销售渠道.........................................................................................83.3宣传推广.................................................................................84.0人员与组织结构.........................................................................................94.1组织结构..............................................................................................94.2管理团队..............................................................................................94.3部门/岗位职责.......................................................................................95.0财务分析报告........................................................................................105.1固定资产：生产经营所需设备、工具和办公家具.................................105.2原材料/商品采购.................................................................................105.3销售与管理费用预测............................................................................115.4启动资金需求.....................................................................................115.5启动资金来源.............................................................126.0风险分析与对策.....................................................................................137.0企业的愿景...........................................................................................138.0附录.....................................................................................................149.1附表１：经营第一年利润表...................................................159.2附表2：第一年度的现金流量表............................................................169.3《创业/商业计划书》评估表...................................................................01.执行摘要1.1俱乐部简介我们健身俱乐部的创立旨在向在校学生提供体育健身运动。它不同于目前社会存在的商业健身俱乐部，它以高校为起点为在校大学生和教职员工提供健身等团体（以班级为单位等）运动的场地，同时也为附近居民提供健身的场地与设施。俱乐部经营初期主要面向大学生，同时俱乐部聘请健身专家为在校学生提供专业...