编号：999感冒灵营销策划书专业学号姓名课程完成日期999感冒灵营销策划方案目录目录...............................................................................................................................................I1环境分析.....................................................................................................................................11.1易感人群.........................................................................................................................11.2感冒时间.........................................................................................................................12市场调查.....................................................................................................................................12.1问卷调查.........................................................................................................................12.2采访.................................................................................................................................13影响消费者购买的行为分析.....................................................................................................23.1购买偏好.........................................................................................................................23.2购买力.............................................................................................................................23.3购买条件.........................................................................................................................24定位............................................................................................................................................34.1999感冒灵颗粒是中西结合药的典范..........................................................................34.2999感冒灵与治感冒单纯的西药和单纯的中药相比优势何在？...............................34.3999感冒灵是如何治感冒的？......................................................................................34.4中医将感冒分为风寒和风热两型，999感冒灵对哪一型病人适用？.......................34.5999感冒灵主治..............................................................................................................35竞争对手.....................................................................................................................................45.1主要对手.........................................................................................................................45.2潜在对手.........................................................................................................................45.3直接对手.........................................................................................................................46营销战略.....................................................................................................................................46.1广告.................................................................................................................................46.2销售策略：差异化销售.................................................................................................56.3售后服务：真诚服务.....................................................................................................57总结.....................