中国商业计划书案例网O2O大健康平台商业计划书二零一五年六月中国商业计划书案例网O2O健康平台商业计划书II目录第一章执行摘要...........................................................................................................11.1项目名称..........................................................................................................................11.2项目单位..........................................................................................................................11.3商业模式..........................................................................................................................11.4盈利模式..........................................................................................................................21.5市场分析..........................................................................................................................21.6战略规划..........................................................................................................................31.7融资需求..........................................................................................................................31.8投资效益..........................................................................................................................4第二章市场分析...........................................................................................................52.1宏观环境分析..................................................................................................................52.1.1政策环境...................................................................................................................52.1.2社会环境...................................................................................................................52.1.3经济环境...................................................................................................................62.2行业痛点..........................................................................................................................62.2.1药房痛点...................................................................................................................62.2.2消费者痛点...............................................................................................................72.3市场分析..........................................................................................................................72.3.1目标市场定位...........................................................................................................72.3.2市场容量...................................................................................................................72.4竞争对手分析..................................................................................................................9第三章产品与服务.....................................................................................................113.1核心价值.........................................................................................................................113.2产品与服务.....................................................................................................................113.2.1基础产品与服务....................................................................................
