按摩保健器材商业计划书【主联系人】【职务】总经理兼法定代表人【电话号码】【传真号码】【电子邮件】【地址】【邮政编码】目录1.0执行摘要.........................................................................................................................................21.1公司概况.....................................................................................................................................21.2注册资金.....................................................................................................................................21.3商业模式.....................................................................................................................................21.4投资收益评价.............................................................................................................................22.0市场分析.........................................................................................................................................22.1市场定位与目标客户..................................................................................................................22.2市场预测（市场占有率）..........................................................................................................22.3竞争分析.....................................................................................................................................22.4项目SWOT分析........................................................................................................................23.0营销策略........................................................................................................................................23.1产品特征.....................................................................................................................................23.2产品定价.....................................................................................................................................23.3销售渠道.....................................................................................................................................23.4宣传推广.....................................................................................................................................24.0人员与组织结构.............................................................................................................................24.1组织结构.....................................................................................................................................24.2团队成员......................................................................................................................................24.3部门/岗位职责............................................................................................................................25.0财务分析报告.................................................................................................................................25.1固定资产：生产经营所需设备、工具和办公家具..................................................................25.2月原材料/商品采购成本............................................................................................................25.3月销售与管理费用预测..........................................................................