目录一、企业概括..........................................................................................................2二、创业计计划者的个人情况..............................................................................2三、市场评估..........................................................................................................31.目标顾客描述：.......................................................................................................32.市场容量或本企业预计市场占有率：..............................................................43.市场容量的变化趋势：.........................................................................................44.竞争对手的主要优势：.........................................................................................45.竞争对手的主要劣势：.........................................................................................56.本企业相对于竞争对手的主要优势：..............................................................57.本企业相对于竞争对手的主要劣势：..............................................................5四、市场营销计划..................................................................................................51、产品分析....................................................................................................................52、中式菜单....................................................................................................................63、西式菜单....................................................................................................................64、SWOT分析..............................................................................................................85、门店定位....................................................................................................................86、促销活动策划...........................................................................................................9五、企业结构..........................................................................................................9六、固定资产........................................................................................................111、餐厅装饰..................................................................................................................112、厨房用具和设备.....................................................................................................123、餐具...........................................................................................................................124、交通工具..................................................................................................................125、固定资产和折旧概要............................................................................................13七、营运资金(月)................................................................................................13八、销售收入预测(12个月)................................................................................14九、销售和成本计划............................................................................................15十、现金流量计划................................................................................................16十一、风险评估.................................................