目录（一）执行总结......................................................41、机会概述：.................................................42、公司介绍：...................................................53、产品及服务：.................................................54、目标市场及销售：.............................................55、投资与财务：.................................................66、组织与人力资源：.............................................6（二）市场分析......................................................61、图书行业分析：...............................................63、二手市场分析：..............................................104、消费者分析：................................................135、具体市场分析：..............................................136、选址分析：..................................................14(三)．主要竞争对手及其优劣势.......................................141.两家书店.....................................................142.书摊.........................................................153.优势。.......................................................154．劣势。.....................................................16(四)公司描述......................................................171、公司名称：..................................................17书虫有限责任公司............................................172、公司宗旨：..................................................173、公司性质：..................................................175、公司经营理念：..............................................17（五）公司管理.....................................................181、组织结构，以及未来组织结构的可能演变........................182、各部门的功能与责任..........................................183、各部门的负责人与主要成员....................................194、公司职能：..................................................195、薪酬制度：..................................................206、激励原则：..................................................22（六）产品介绍....................................................231、主营业务：.................................................232、拓展业务：..................................................243、其他说明....................................................25（七）竞争分析.....................................................26（八）营销策略及销售..............................................261、目标市场描述................................................262、定价。......................................................273、渠道。......................................................284、宣传及促销：................................................291（九）资本管理.....................................................311、融资分析：..................................................312、融资方式：..................................................32（十）市场风险分析及对策...........................................321、市场风险分析................................................322、风险应对方法：..............................................34（十一）财务分析..................................................351．资金需求计划................................................352．现金流量表.................................................363．资产负债表.................................
