桂林印象主题餐厅创业计划书目录一．餐厅构想设计11.1餐厅背景.......................................................11.2创业设想.......................................................21.3盈利模式.......................................................22.市场分析22.1桂林市餐饮宏观环境分析..........................................22.1.1经济环境..................................................22.1.2政策环境..................................................32.1.3人口环境.................................................42.1.4社会文化环境.............................................52.2桂林市餐饮微观环境分析..........................................52.3需求分析........................................................52.4竞争分析........................................................82.5差异营销........................................................93.餐厅发展战略103.1餐厅发展初期战略...............................................103.2餐厅发展中期战略...............................................103.3餐厅发展长期战略...............................................104.餐厅规划114.1餐厅选址.......................................................114.2餐厅布局.......................................................124.3餐厅产品和服务组合.............................................135.餐厅营销推广方案165.1市场细分stp战略...............................................165.1.1餐厅市场细分.............................................175.1.2餐厅目标市场分析.........................................185.1.3餐厅市场定位.............................................185.2销售战略.......................................................195.2.1销售模式..................................................195.2.2销售措施..................................................195.2.3促销手段..................................................195.2.4销售广告..................................................205.2.5售后服务..................................................205.3餐厅推广战略...................................................205.3.1针对旅游团推广策略........................................205.3.2针对散客及桂林本地居民的推广策略..........................216.资本需求及融资计划246.1融资与资本构成.................................................246.2资金使用.......................................................257.组织设计278．财务分析278.1设备投资估算表.................................................278.2开业初期资产投资估算表.........................................288.3期间费用预算表.................................................288.4餐厅利润表.....................................................298.5餐厅现金流量表.................................................298.6投资净现值.....................................................298.7内含报酬率.....................................................298.8投资回收期.....................................................309.方案风险隐患309.1市场风险.......................................................309.2经营风险.......................................................309.3潜在风险.......................................................319.4环评风险.......................................................319.5质量风险.......................................................329.6技术风险.......................................................329.7行业风险............