红梅婚恋网站营销计划书小组成员：红梅网络科技有线公司2011.12计划摘要..........................................................................................................................................4（一）营销现状分析......................................................................................................................51.婚恋市场分析..................................................................................................................52.婚恋网站的服务产品...........................................................................................................53.企业自身分析.......................................................................................................................64.主要的竞争对手分析...........................................................................................................61)世纪佳缘...........................................................................................................................62)百合网...............................................................................................................................65.渠道.......................................................................................................................................7（二）SWOT分析............................................................................................................................71.优势..................................................................................................................................72.劣势..................................................................................................................................73.机会..................................................................................................................................74.威胁..................................................................................................................................8（三）营销目标..............................................................................................................................81.财务目标：......................................................................................................................82.营销目标：...........................................................................................................................8（四）市场营销策略方案..............................................................................................................8目标市场策略..........................................................................................................................81)目标市场..........................................................................................................................82)服务差异化战略...................................................................................................................9（五）营销组合策略....................................................................................................................101.产品策略.............................................................................................................................102.价格策略.............................................................................................................................10a)看信包月...........
