大学生创业计划大赛——Feeling婚庆策划公司创业计划书立足诚信以人为本精益求精追求创新团队名称：小组成员：送报日期：2011年6月2日星期三0Feeling（菲林）婚庆策划公司目录1公司概况..................................................................................................................................31.1公司..............................................................................................................................31.2主要经营范围..............................................................................................................31.3企业形象与文化..........................................................................................................32产品服务..................................................................................................................................32.1主题婚礼策划（甜蜜浪漫、服务贴心周到）...........................................................32.2个性求婚策划（独具匠心、量身定做、无限创意）...............................................32.3外包项目......................................................................................................................42.4各种主题婚礼策划案例欣赏.......................................................................................42.5各种个性求婚策划案例欣赏.......................................................................................43市场与竞争..............................................................................................................................53.1婚庆策划前景分析.......................................................................................................53.2目标顾客描述..............................................................................................................63.2.1各种需要举办婚礼的新人，主要承办中小型婚礼，主打个性化婚礼.......63.2.2所有需要向其爱人求爱求婚的顾客，为其提供个性化策划与协助...........63.2.3威胁..................................................................................................................63.2.4人口分析..........................................................................................................73.3SWOT分析....................................................................................................................84营销计划..................................................................................................................................84.1产品设计......................................................................................................................84.2产品开发......................................................................................................................94.2.1基本客服..........................................................................................................94.2.2自助式客服.......................................................................................................94.2.3个性化客服.......................................................................................................94.2.4纵向一体化.......................................................................................................94.3定价策略....................................................................................................................104.4营销策略..............................
