EMR企业营销资源管理系统http://www.gtmarket.com.cnPage1of80XXXIT咨询公司商业计划EMR企业营销资源管理系统http://www.gtmarket.com.cnPage2of80孙子曰：……夫未战而庙算胜者，得算多也；未战而庙算不胜者，得算少也。多算胜，少算不胜，而况于无算乎，吾以次观之，胜负见矣。EMR企业营销资源管理系统http://www.gtmarket.com.cnPage3of80目录第一章：摘要............................................................7一、宗旨............................................................7二、产品和服务......................................................7三、市场定位........................................................7四、竞争............................................................7五、管理：..........................................................8六、资金需求........................................................9七、销售汇总........................................................9第二章：公司介绍.......................................................10一、宗旨（任务）...................................................10二、公司简介.......................................................10三、公司战略.......................................................10四、战略目标.......................................................11五、公司管理.......................................................11a)管理团队建设................................................11b)战略规划管理................................................11c)开发体系管理................................................11d)人力资源管理................................................12e)市场营销管理................................................12六、风险...........................................................12a)市场风险....................................................12b)产品风险....................................................12c)经营风险....................................................13d)人事风险....................................................13e)公关危机....................................................13第三章：IT咨询业市场分析..............................................14一、概述...........................................................14二、定义...........................................................14三、行业属性.......................................................14四、市场规模.......................................................14第四章：CRM市场分析...................................................16一、市场介绍.......................................................16a)国际CRM市场：..............................................16b)国内软件产业：..............................................17c)国内CRM市场................................................17d)市场特点：..................................................17二、目标市场.......................................................17a)认知程度....................................................17b)行业现状：..................................................18EMR企业营销资源管理系统http://www.gtmarket.com.cnPage4of80三、顾客的购买准则.................................................19a)产品因素：..................................................19b)厂商因素：..................................................20c)购买动机：..................................................20e)购买倾向：..................................................22f)...
