第八届“挑战杯”辽宁省大学生创业计划大赛参赛作品夏园健康科技有限责任公司团队名称：夏园创业团队团队人数：9人二〇XX年三月第八届“挑战杯”辽宁省大学生创业大赛目录1执行总结..................................................................................11.1公司.............................................................................................11.2市场.............................................................................................21.3投资与财务....................................................................................21.4组织与人力资源..............................................................................21.5团队创业特色.................................................................................21.6公司标识简介.................................................................................42项目背景.................................................................................52.1产业背景.......................................................................................52.2服务项目.......................................................................................52.3公司的优势..................................................................................162.4发展前景.....................................................................................173市场机会...............................................................................183.1市场特征.....................................................................................183.2市场细分.....................................................................................193.3竞争分析.....................................................................................203.4SWOT分析.................................................................................213.5市场容量.....................................................................................223.6趋势分析与预测............................................................................234公司战略...............................................................................234.1公司概述.....................................................................................234.2公司使命与文化............................................................................234.3公司目标与战略............................................................................245市场营销...............................................................................255.1目标市场.....................................................................................255.2营销组合.....................................................................................255.3合作伙伴.....................................................................................265.4销售渠道.....................................................................................276生产管理...............................................................................286.1生产安排.....................................................................................286.2厂址选择.....................................................................................296.3项目进度.....................................................................................296.4生产工艺流程..............................................................................